The US long ago welcomed Justin Long and John Hodgma to act out a Macintosh and a PC respectively in Apple’s creative Get a Mac adverts. Not the UK welcomes David Mitchell as a PC and Robert Webb as a Macintosh. The new adverts follow the same format as their US counterparts and they follow the same plot.

The actors are traditionally British, both with southern British accents. So they don’t sound anything like me, I am a northerner and as such I am stereotyped as “less intelligent” than the rest of the country simply because of my accent. Although my accent is not as broad as some, it is still easily recognisable to a southerner.

The actors featuring in the adverts are the two main characters in Channel four’s Peep Show a comedy programme of which I have only caught a few episodes of. The episodes I have seen were tremendously funny though and if I had the money I would buy the DVD box set.

I think the introduction of Get a Mac adds in the UK will probably not spur on sales of Macintosh computers on a large scale. The majority by a large margin own PCs running on Windows XP. Friends and relatives who visit my house and have a turn on my iMac all think it is great, if I told them the price however they might think differently!

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